REFORM THE FUNK

I collaborated with Reform The Funk on a rebranding project that aimed to refresh the studio’s visual identity through new logos, title intros, graphics and animated brand elements. I created motion typography, animated logos and graphics that captured the energy and creativity of Reform The Funk. These assets were designed to reflect the brand’s values, communicating its identity through motion, form and visual storytelling.

The outcome was a refreshed identity that not only represented the studio’s vision but also highlighted how design and animation can bring a brand to life in a way that resonates with audiences. Alongside this project, I also authored a research paper that explored brand recognition, inclusivity, memory and visual distinctiveness. It examined how logos and animations set the mood before films, influence audience perception, and contribute to higher viewer retention.